★ The #1 AI Home Service Sales Management & Training Suite

Turn every call
into gold.

Midas trains your sales team.

Practice live sales calls against AI customers that sound — and object — like the real thing. Then get scored and coached on every one, on the same rubric as your real calls.

AI roleplay trainingSales scoringRecruitingCall reviewsMetrics
★★★★★ Loved by remote home-service teams
joinmidas.ai/roleplay/live
Transcription
LINDA · 11:46
I'm moving out in about three weeks and need a deep clean before it lists.
YOU · 11:47
Got it — a move-out deep clean. I do these all the time. How many beds and baths?
0:32
Linda is speaking
3
Call types scored
100
Point rubric
2
Skills tracked
Same call, same score
★ AI Roleplay · the flagship

The Closest Thing to a Real Sales Call You Can Practice Against.

Reps who rehearse the hard calls before they happen close more. Roleplay is how Midas trains a team — not just grades it.

Ultra-low latency

Real-time voice that responds the instant you stop talking — no awkward lag, just conversation.

Realistic pushback

Prospects object, hesitate, and get emotional like real homeowners — price, trust, “let me ask my spouse.”

State-of-the-art voice

Natural AI voices across services and languages that sound like a real person on the line.

Instant scoring & coaching

The moment you hang up, the call is scored and coached on the exact same rubric as your live calls.

A library of prospects — plus a Prospect Creator
MOVE-OUTHard
Linda Carter
RECURRING MAIDMedium
Priya Nair
WINDOW CLEANEasy
Eleanor Pratt
PRESSURE WASHHard
Greg Salas
Prospect CreatorDescribe any buyer — build a scenario in seconds.
The payoff · practice scored
85/ 100 · same rubric as live
Scored instantly
The full suite

Scoring Is the Feedback That Makes Practice Pay Off.

Midas grades every call. Roleplay is the hook — scoring, recruiting, and coaching are how every practiced rep keeps climbing. Every point traces back to the moment in the call that earned it.

01 · Scoring

Objective Scores, Backed by Evidence.

Paste a transcript and get a rubric-driven score in seconds — no gut-feel, no black box. Every category cites the exact moment that earned it, and the same call always scores the same way.

A 7-category sales rubric and 0–100 recruiting rubrics, weighted for what matters most.
Make-or-break gates and 2× categories flagged right on the scorecard.
One-line headline summarizing every call at a glance.
Overall score
40 / 100
−15 pts · short interview
9. Expectation Setting & Close2× Weight
MissedSet ownership boundary10
MissedSet operational expectations35
PassedClosed with next steps75
02 · Recruiting

The Whole Funnel, Coached End to End.

Most tools stop at sales. Midas grades the entire recruiting funnel — outreach, the triage screen, and the deep hiring interview — and protects the business with a built-in anti-poaching boundary on every interview.

Triage and interview both scored, coached, and tracked as a Recruiting skill.
A separate Candidate Recommendation (0–35) with a hire / consider / pass band.
Client-ownership boundary is a make-or-break gate that caps a skipped interview.
1
Outreach
Find the cleaner
Lead-in
2
Triage call
Qualify & schedule
6 cats · close 2×
3
Hiring interview
Deep vet
9 cats · close 2×
03 · Coaching & Progress

See Who's Climbing — and Who Needs Help.

Two independent skills, Sales and Recruiting, each with its own trajectory. Managers get a roster-wide view, a coaching queue that surfaces who's struggling, and the top failure pattern across the team.

Score-trend line with a pass threshold, per rep.
7-axis strengths radar against the team average.
Overall score trend · threshold 70
04 · Training

Learning Wired Straight to Scoring.

Miss a criterion on a call and the lesson for it is one click away. Learn is organized as Scoring · Categories · Framework · Reference, with a Sales track and a Recruiting track — always in sync with the rubric you're graded on.

Category pages show the exact criteria you're scored on.
Real scripts, cheatsheets, and the 9-stage call framework.
Categories
Objection Handling
Booking Close
Upsell & Recurring

Objection Handling

Acknowledge, reframe to value, then ask for the booking. Never drop the price first.

Do say
“I hear you on budget — here's what's included so it pays for itself.”
What gets scored

Two Functions. One Rubric Standard.

Midas scores both sides of your business. Every call is graded on an objective, evidence-backed rubric — sales by a 7-category framework, recruiting across the full funnel — and every interview also produces a candidate recommendation the business owner can act on.

Sales scoring100-point

The Sales Call

7 categories scoring how well the rep runs an inbound sales call, opening to close.

1Greeting & Professionalism
2Needs Assessment
3Confident Quoting
4Objection Handling
5Booking Close
6Information Collection
7Upsell & Recurring
Hiring scoring100-point

The Hiring Interview

The full vet — with the client-ownership close weighted 2× and gated.

1Experience Vetting
2Process Knowledge
3Problem-Solving
4Communication
5Reliability & Availability
6Equipment & Insurance
7Culture Fit
8Sell the Opportunity
9Expectation Setting & Close
2× · gated
Manager hiring aid0–35

Candidate Recommendation

Beyond rep performance, every interview grades how good a hire the candidate is — across 7 dimensions, with a clear decision band.

Strong HireConsiderPass
1Professional Experience
2Process Knowledge
3Problem-Solving
4Communication
5Reliability Indicators
6Equipment & Insurance
7Culture Fit
How it works

Upload. Score. Climb.

Midas turns every call into coaching — in three steps.

1

Upload a Transcript

Pick Sales or Recruiting, mark it live or roleplay, paste the call, and analyze.

2

Get an Evidence-Backed Score

An objective rubric score with each criterion's pass/miss and the supporting moment.

3

Study the Lesson & Climb

Jump from any missed criterion to its lesson, then watch your skill trend rise.

Pricing

Simple Plans for Every Team.

Per seat, billed monthly. Every plan includes the full Midas suite.

Free Trial
$0
14 days, full access — no card
Start free
The full Midas suite
AI roleplay & call reviews
Standard support
Pro
$55/seat
For solo reps & small teams
Get started
180 roleplay min / mo
Scoring, scorecards & Learn
Standard support
Max
$100/seat
For teams that want max usage
Get started
480 roleplay min / mo
Advanced analytics & custom scorecards
VIP support
Enterprise
Custom
For teams of 10+
Talk to us
DFY setup & account manager
Volume discounts & SSO
VIP support
See full pricing & compare plans →

Turn every call into gold.

Score your first call free. No card required.